Why would your investor say to pass on owning your domain
name?
In today’s episode I talk about why a VC would say you don't
need to own your domain name.
POINT #1: The story of why one startup passed on owning their
(.com) domain name.
Chris recently spoke to a startup whose investors told him not
to buy their (.com) domain name.
The investor said that it was not worth the price and their
current domain name was good enough.
Chris had interviewed with a company years ago that was funded
and owned by a private equity firm. The strategy of this company
was to be sold to a bigger investor in the next three to five
years. They were focused on profit and being lean. The
shorter picture was more important than the bigger and longer
picture.
POINT #2: What is your investors motive?
Why would investors recommend passing on acquiring their brands
domain name?
What is the motive of the investor?
Could they be more focused on short term profit then the
long-term brand and growth play.
What would happen to their investment if another brand launched
on the (.com) for your brand?
POINT #3: What is your motive as a startup founder?
If you are looking to build an elite brand then you need to own
your (.com) domain name.
As a founder you are looking at the long-term strategy play and
impact to your brand equity.
Your domain name impacts your ability to control the messaging
and positioning for your keyword brand.
We call this the global positioning.
QUESTION OF THE DAY:
How good does your brand help you rank and establish
leadership?
QUOTE OF THE DAY:
“What is the motive of your investors and does it align with
your motive to build an elite brand?”
– Chris Zuiker
About the Podcast
Welcome to the .Com Strategies podcast
Where you will learn key insights into valuing, marketing and negotiating domain names.