Nov 27, 2018
Investors & Domain Names
Why would your investor say to pass on owning your domain
In today’s episode I talk about why a VC would say you don't
need to own your domain name.
POINT #1: The story of why one startup passed on owning their
(.com) domain name.
- Chris recently spoke to a startup whose investors told him not
to buy their (.com) domain name.
- The investor said that it was not worth the price and their
current domain name was good enough.
- Chris had interviewed with a company years ago that was funded
and owned by a private equity firm. The strategy of this company
was to be sold to a bigger investor in the next three to five
years. They were focused on profit and being lean. The
shorter picture was more important than the bigger and longer
POINT #2: What is your investors motive?
- Why would investors recommend passing on acquiring their brands
- What is the motive of the investor?
- Could they be more focused on short term profit then the
long-term brand and growth play.
- What would happen to their investment if another brand launched
on the (.com) for your brand?
POINT #3: What is your motive as a startup founder?
- If you are looking to build an elite brand then you need to own
your (.com) domain name.
- As a founder you are looking at the long-term strategy play and
impact to your brand equity.
- Your domain name impacts your ability to control the messaging
and positioning for your keyword brand.
- We call this the global positioning.
QUESTION OF THE DAY:
- How good does your brand help you rank and establish
QUOTE OF THE DAY:
- “What is the motive of your investors and does it align with
your motive to build an elite brand?”
– Chris Zuiker